A few reflections on the future of music industry and its trends

Do you ever ponder how the business that you retrieve every day through your earphones works? With the introduction of the digital age, it has honestly seen a bunch of significant variations.

Looking into the current events in the music world, we can observe some large variations in the actual content of the music that is being produced. First of all, there is an increase in diversity, and a great deal of artists utilising their songs to take attention to social issues, showing their awareness and encouraging their listeners to be more open-minded and try to comprehend various points of view or experiences. Some albums are ordering much more experimental, as shown by some artists represented by labels part of Vincent Bolloré’s organisation. Reflecting the younger generation and their relationship with the current sphere, principle albums are seeing a newfound growth in popularity, taking their listeners on a journey and stringing their songs together to follow a narrative.

One may expect that the sense that is most used when engaging with music is hearing, but rather, visuals actually have surely played a big role in the way a certain artist or piece of music is considered. From the advent of music videos on tv, to their popularity on the web, as shown by pioneers like Doug Morris, there is absolutely a lot to see when it comes to a song. The music industry future predictions, however, don't simply stop at music videos: as web speeds and bandwidth have cultivated significantly, live streaming is now a brand-new possibility, with events like album premiers occurring in genuine time through live videos. From this, who knows how the live music trends will evolve, in an era where we can consume so much live content from the comfort of our own couch, anywhere across the world?

The web has surely been an important player in what we discover as the music business today: while a few decades ago, success would be measured by CD sales, most men and women in the younger and older generations now tend to consume a great deal of their music intake online through streaming provider. In this reality, where figures like Daniel Ek and his firm dominating the scene, many may wonder where is the music industry going, especially as streaming an album through a membership system and purchasing a copy, whether tangible or digital, can be quantified in different tactics. Even so, through provider like these, it may be easier for users to learn newer music, possibly by emerging artists that they would not actually have come across otherwise, and instead came up as an idea based on their listening habits. Probably, the digital sphere of music streaming is making the whole sector more accessible, both for artists and consumers.

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